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StradVision blazing trails in augmented reality, the next frontier in ADAS and AV innovation

Augmented reality (AR) technology is emerging as one of the top Autonomous Vehicle industry trends, and StradVision — a leader in AI-based camera perception software for AVs and ADAS systems — has emerged as one of the key developers of this advanced technology that will improve safety for drivers as it makes its way into more vehicles.

AR has been identified by industry leaders as one of the core features of the most advanced and safe driving experiences, so this technology will be extremely important as we move closer to the arrival of true Autonomous Vehicles.

The goal of most automotive technology is to make cars safer for drivers, passengers, pedestrians, cyclists, and animals — which is why AR is becoming an essential part of new vehicles, often in connection with either Head-Up Displays or center screens. AR helps by overlaying digital objects in the world around us.

AV innovation

 

New partnerships launched

StradVision has been focusing in 2021 on the advancement of AR solutions — extending its collaboration with various OEMs, automotive parts suppliers, and system-on-chip manufacturers worldwide to incorporate AR technologies into day-to-day driving lives.

“Industry leaders have recognized that strong road safety for drivers, passengers, and pedestrians can be improved through features such as augmented reality, and StradVision is excited to be at the forefront of this technology,” said Junhwan Kim, CEO of StradVision. “Our latest partnerships will only further improve these technologies and get them to a wider audience, which will improve safety worldwide. These are exciting times for the industry, and StradVision looks forward to playing our significant role in keeping people safe.”

Most notably, StradVision’s AR technology will be featured on more than 40 vehicles from a leading German automaker, with global production of the feature scheduled for 2022. StradVision’s technology will directly improve the visuals on the center screens of the automaker’s vehicles.

The technology StradVision will implement with the OEM is focused on improving visuals for the lineup’s center screens, and the OEM’s full lineup of cars, CUVs, and SUVs will feature the technology from this collaboration. The augmented reality technology will be powered by StradVision’s SVNet software, which powers an enhanced depth-map solution, semantic segmentation, and lane detection.

These solutions are able to solve issues related to In-Vehicle Infotainment systems, including:

  • Occlusion: Fully covering information about objects such as trees, posts, traffic lights, etc.
  • Positioning: Improving AR elements positioning
  • Pitch compensation: Keeping AR elements fixed/glued to the world under all road conditions.

StradVision also recently signed an exclusive partnership with a leading global Tier 1 supplier. The partnership will enable joint development of the latest Automated Park Assist (APA) and Augmented Reality technology, and the goal of the partnership is the co-development of high-quality and highly configurable AR products.

Per the agreement between the two companies, StradVision will provide its perception software to enable AR features, provided by the latest machine learning technology and convolutional neural network-based algorithms.

Benefits for drivers

AR technology has the ability to overlay graphics that can interact with real-world objects while leveraging vehicle sensor data while driving. Drivers can obtain information about road conditions or potential hazards in a more intuitive way. This is easier, faster, and more efficient than the existing traffic lights or other vehicle lights and sounds.

It also allows for smoother delivery of navigation information by using computer graphic objects, such as animated arrows, at the exact point where a change of direction is required. In addition, AR cueing can make a significant difference in preventing unexpected situations on the car’s path.

StradVision’s IP Portfolio

StradVision has been developing object recognition software based on deep learning for ADAS and autonomous driving since 2014 and has extensive IP related to augmented reality. StradVision has issued 140 U.S. patents directly/indirectly related to augmented reality functions.

No. Company Name Number of Published Patents Number of Issued Patents Issuance Rate Independent Claim Scope Retention Rate Number of Citations by Examiners per Patent Revised
CPP
Average Time spent on Issuance
1 Waymo 463 321 97% 96% 2.61 1.10 22.36
2 Mobileye Vision Technologies 240 172 96% 93% 5.98 1.57 25.94
3 StradVision 147 140 100% 96% 0.96 0.62 7.95
4 Zoox 227 118 95% 94% 4.12 2.85 25.34
5 UBER Technologies 176 73 85% 83% 1.98 1.02 22.89
6 Lyft 99 46 95% 87% 1.66 1.10 16.57
7 Hella (Hella Kgaa Hueck & Co) 36 25 89% 68% 2.17 0.40 42.72
8 Cortica 60 22 59% 80% 0.93 0.26 28.50
9 Beijing Sensetime Technology 96 18 95% 76% 0.88 0.69 27.28
10 PLK Technologies 10 10 100% 65% 2.50 0.58 33.60

(2020 November)

In comparison with other companies in the field, StradVision ranks only behind Waymo and Mobileye in terms of the total number of issued patents and has a quicker average time spent on the issuance of these patents. Other competitors — including big names such as UBER, Lyft, and Zoox — trail StradVision in terms of the number of patents issued.

StradVision’s 140 U.S. patents also have extremely short average time spent on Issuance, acknowledging that the U.S. Patent and Trademark Office quickly found no reason for rejection. So it’s not just about quantity, it’s about quality innovations.



Jasper enjoys reading automotive news and reviews online. He independently write on auto industry recent happenings.


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