How to Succeed in the Car Business

There are several different careers and routes you can take if you want to enter the car business. However, to be successful, it’ll take you focusing on and executing in a few areas, in particular, no matter which direction you head.

Tips to Succeed in the Car Business

The car business is a competitive and tough business to be in, but one that can also be very rewarding, especially if working with cars is a passion of yours. What’s most important is that you’re committed to working hard and satisfying your customers every day. Remember to continue to develop your skills as time goes on and to enjoy yourself while you’re at it.

car business
Image credit to pixabay

1) Perfect Your Skill

You can succeed in the car business by being educated about all the various vehicles and how they work. It’s important to know your stuff so that you can gain more clients and people trust you and want to work with you. For example, a customer is more likely to hire a mechanic or buy a car from someone who they believe is talented, knowledgeable, and reliable. Take time to study your trade, continuously improve your skills and become an expert in your field. The fewer mistakes you make and the better job you do in your position, the more clients you’re going to be able to win over and keep.

2) Protect Yourself

It’s possible you not only want to work with cars but also want to start your own business. Know that to succeed means you’re going to have to understand the laws and regulations and how to protect yourself. For instance, it’s in your best interest to learn more about the cost of purchasing insurance if you’re going to be in charge of and in possession of other people’s vehicles and have your own company. You don’t want to be held liable if there are damages that take place or an accident occurs on your watch.

3) Understand how to Work Well with People

Being in the car business is not only about knowing the ins and outs about different vehicles but also understanding how to work well with others. You’re not only in the car business when you enter the industry, you are also in the customer service business. This is especially true if you’re a car salesman, own a repair shop or are helping transport vehicles from one destination to the next. You’ll be able to better succeed when you treat your clients well and are appreciative of them giving you their business. Many times in the car business you receive clients via word of mouth or online recommendations, so it’s in your best interest to perform your job well and be able to build relationships.

4) Network & Collect Positive Reviews

Not only do you need to know how to work well with others, but you also need to be able to build a strong client base of loyal customers if you want to be successful. You can do this by being proactive about networking in your community and collecting positive reviews from satisfied customers. The more people are talking about you and the good experience they had working with you the more business you’re going to be able to drive to your company and the longer you’ll be around.

5) Take Care of Yourself

It’s essential to maintain good health, especially physical health when you’re working in the car business. You’re likely going to be moving around a lot and on your feet throughout the day depending on your specific role in the car business. You may even need to get under cars on a daily basis, and if you’re not healthy, this will be difficult. Make sure you commit to eating a healthy diet, exercising often and getting enough sleep each night. You’ll be in a better mood at work and less likely to let the small mishaps get to you when you care for your wellbeing in your downtime.

6) Have A Positive Attitude

You may hear the word “no” a lot when you’re working in the car business, especially if you’re a salesperson. To ensure you do well with your business endeavor you need to maintain a positive attitude. You’re going to have to be your own cheerleader when you’re experiencing lulls at work or with your company and also have the ability to pick yourself back up when you’re struggling. You need to be mentally strong and not let a few negative experiences deter you away from continuing to follow your passion and dream of working in the car business. There may be people who’ll doubt you and your abilities, and you have to be strong enough not to let these naysayers get the best of you.

7) Embrace the Internet & Social Media

It’s vital that you realize how beneficial social media can be to helping you grow your business or attract clients if you’re in sales. Promote yourself, your cars or your shop or dealership using a website and launching your social media pages. You can also use your personal and business accounts to advertise upcoming promotions or sales for specific vehicles you’re looking to sell. You can also use social media to create and share videos related to your job or business. Although you may be working at a shop or brick and mortar store, it’s still important to get online and use this outlet as a way to help you succeed in the car business.


These are a few suggestions for how you can better succeed in the car business and have a more rewarding and fulfilling career in this industry. Give these ideas a try and see what works best for you and continue to do more of that going forward. Remember that this is a journey and all the pieces may not fall into place for you right away. However, keep working hard and executing in these crucial areas, and you’re likely to find a lot of continued success throughout the years.

Jasper has been an enthusiast of the automotive and IT industries since the age of 16. He independently writes on the auto industry's recent happenings.