Buy a 2014 model Dodge Charger or Challenger, and trade it with the 2015 model without any additional cost. This is the latest offer announced by the subsidiary of Chrysler Group LLC. It is a way of thanking the loyal customers, said by the President and CEO of the group. Titled as ‘Double Up’, this offer is an innovative and industry exclusive lease program.
The ‘Double Up’ Offer
As per the terms and conditions of this offer, you can buy a brand new Dodge Challenger or Dodge Charger with the model year 2014 from official dealers on a 12 month lease program. Once the 12 month lease is up, the eligible customers can then demand for a 2015 model on a 36 month lease, without any additional down payment.
The offer is limited to standard trims and does not encompass models like Dodge Charger SE, Dodge Charger SRT and Dodge Challenger SRT. Besides that, customers must use the same Dodge dealership for both transactions.
Dodge Reality App
Dodge is all set to launch its first reality tablet application, Dodge 2015 Experience. With this app, users can explore the existing and upcoming models of Dodge through pictures, videos and 360 degree viewer. The app will be launched at 2014 New York International Auto Show.
With these pack of announcements, Dodge aims to not only retain its customers, but also to explore new prospects for future business.