How to Become a Car Influencer

It’s official: social media has taken over the world. Influencers are at the heart of social media. Effectively, influencers are the new-age celebrities. There are many kinds of influencers that you can find across all the major platforms, from Instagram to Facebook. Interestingly, one of the most popular types of influencers is car influencers. Car influencers are well-known social media users. They usually have a large number of followers and will frequently post about cars and their travel adventures. Naturally, they’re the envy of many people.

Car Influencer
Image credit: piqsels

Because you’ve opened this guide, it’s fair to assume that you have aspirations to become a car influencer or an influencer who’s simply known for driving luxurious vehicles. If this is the case, you’ve come to the right spot. Let’s go through some super useful tips and tricks that will enable you to become a car influencer on social media.

Rent luxury cars

Depending on your annual income, you might not be able to afford to invest in a luxury car (or cars). If you have the ambition to live a dreamy lifestyle, this can be frustrating.

However, what you can do is this: Rent luxury cars, instead. That’s right – you can now rent luxury cars the same way you would an apartment or a smartphone. Renting a luxury car is a smart way to operate, as you get the same experience without having to commit to large price tags. If you want to do this, you should rent one from San Diego Prestige. They’re industry experts with affordable rent prices for luxury cars. You’ll get access to tons of world-renowned brands, from Ferrari to Porsche – amazing, right?

Once you’ve rented your luxury car, you’ve got yourself a golden social media ticket. You’ll instantly grow your follower count by posting about it, from selfies on your driving trips to carefully crafted portraits.

Reach out for collaboration

Once you’ve built a sustainable platform, you can reach out to leading automakers for collaborations. This has become a new social media norm, as many automakers pay influencers to promote their cars. Some automakers even permanently gift cars to influencers, so that have continued brand exposure.

Boost your social media followings

To increase your chances of bland collaborations, you need to boost your social media following continuously. You can do this through hard work and posting creative content to your feeds. These could be vlogs, tutorials, and anything else you can think of. The key is to incentivize users to follow you. Ideally, you want a large portion of your followers to be car fanatics, so the core of your content should be focused on cars and traveling. This way, you’ll be able to attract the audience you want. Interestingly, there’s a big demand for car-related content on social media, so you have an excellent opportunity to take advantage of this.

Also, it’s worth noting that you should focus on projecting your personality through social media. Sure, people care about car content, but they also want to be entertained and engaged by the user.

Grow your knowledge of cars

To be a true car influencer, you need to have good knowledge of cars and industry trends. Therefore, it’s recommended that you stay up-to-date with the latest releases from leading luxury car brands and follow other car influencers on Instagram – such as Yianni Charalambous and Lord Aleem – to see the types of content they’re posting.

Jasper has been an enthusiast of the automotive and IT industries since the age of 16. He independently writes on the auto industry's recent happenings.