Here in Britain, we certainly love our cars. In 2013, there we 35 million cars registered to be on the road in Britain, which is more than one for every two people in the country. When you take out the elderly and people too young to drive, this becomes an even more staggering amount.
Due to this, there’s fierce competition between car dealerships for customers. With the number of car dealerships rising to match the level of demand, many are finding it difficult to attract customers to their dealership. However, with most people now finding their next new car online, increasing your online presence is a fantastic way to attract new customers. Here are 3 ways you can do just that.
The simplest (and admittedly most obvious) way to do this is by creating a website. Setting up a website isn’t cheap but it will massively boost your presence. The style of the website you require is likely to be dictated by how much money you have to spend. Sites can be built from anything from generic WordPress websites to something very bespoke; all at very different costs.
As bare essentials, as well as looking pretty, your site should contain vital information that will help customers find you.
This should include:
- Your contact details
- Your location and how customers can find you
- Details about you and the history of your company
- Listings of all the cars you have in stock (including a detailed description and several pictures)
Secondly, you should ensure you have social media accounts. Social media accounts are really easy to set up for a business, and you can also treat them as a form of free marketing that allows you to reach a new audience.
A social media page on both Twitter and Facebook is free to create and, with the use of the correct hashtags or a small amount of paid for marketing, you could expand your reach to include hundreds or thousands of likes. All of these people are then potential customers.
Finally, if you’ve got a bit of cash to invest in your marketing, you should consider pay per click advertising (which is known as PPC). When you use this, Google will promote your business and its website, making it appear at the top of the page. You can select for the phrases you’d like to rank for, and you only pay when people click onto your website: genius.
There we go, just three ways that you can boost your online presence.