The demand for super-luxury SUVs has gone up astronomically. This demand has been caused by the willingness of wealthy customers to pay for high-performance technologically advanced vehicles which can be customized to individual customers’ requirements. Car rentals have invested in super-luxury SUVs to meet the increasing demand.
Customers want Sport Utility Vehicles (SUVs) that are not only practical but also luxurious. Super luxurious vehicles are more profitable than their more conventional cousins. Therefore, original equipment manufacturers are making full use of flagship vehicle platforms in order to meet the high demand. They offer luxury features such as:
- Highest developed features
- Driving technologies
All these come at superior prices. The strategy that original equipment manufacturers (OEMs) need to put more effort on is the building of vehicles with highly developed convenience features which will go hand in hand with the maximum customization choices that are available.
Super luxurious vehicles are expected to have the best quality in terms of electrification, connectivity, and autonomous technology. They are also expected to feature autonomous technologies up to level 5 by the year 2020. Customers are willing to pay for unique and advanced features as well as for luxury. Key brands that are in high demand include:
These and other luxury brands are in the race to outdo each other to meet the demand and also to produce the most luxurious machine imaginable.
Developments Driving the Craze
The craze for super Global super-luxury SUVs is driven by:
- High profits per vehicle.
- The launch of an electric super segment.
- The debut of flagship SUVs and sedans to add to the luxury sports cars.
- The development of autonomous technology is expected to reach level 5 by 2020 to debut vehicles without steering wheels and pedals.
- The development of electrified powertrain which over 50% of super luxury vehicle brands introducing hybrid and electric vehicles. This is also projected to happen by 2020.
- Original equipment manufacturers investing in super luxury vehicles by introducing new segments such as Audi with the Q8.
The focus is on the interaction between vehicles and humans via the use of Artificial Intelligence (AI). Through the autonomous level 5 technology, the interiors of luxury SUVs will include lounge-style and virtual cockpits. These will use artificial intelligence to customize passenger data.
The market for super luxurious SUVs is expanding at a tremendous race and car makers are in a race to outdo each other. For instance, Lamborghini planned to launch an off-road vehicle in 2018. This machine is unlikely to be driven on muddy tracks and some expensive competitors are expected to turn up sooner or later. Therefore, similar or more advanced brands such as Maserati, Bentley, Jaguar and Aston Martins are sure to make their debut as well.
Carmakers hope to increase their appeal by making better and new models seeing as Luxury SUVs have become fashionable the world over. Truth be told if you were to conduct a poll to discover what any random person’s dream car is, the answers given would include the brand names and SUVs that are quickly gaining popularity.